Over the weekend there was some brouhaha over a job posting on Apple.com. It sought someone who had experience in Adobe Premiere and Avid, not Apple's own Final Cut Pro X. That earned it the headline "even Apple doesn't want to use Final Cut Pro X".
Yet the job posting wasn't for Apple proper in Cupertino, but for Beats by Dre (I believe still located in Culver City). Pixel Corps founder, industry expert, and my MacBreak Weekly co-host, Alex Lindsay sums up why that context is so important:
Sharing this to underline why the Press, in general, doesn't really understand what they are reporting. We just only notice when they are reporting about something we know. This is obviously a post from a division of Apple recently acquired. If Apple forced them them use FCPX... there would be articles about the "Iron Fist" of Apple HQ.
So, good link bait but that's about it... but lacking any understanding of the context... which could be achieved by asking one or two people or possibly thinking about it for 2 minutes.
Some good stuff from Alex in the comments as well.