Let’s do it again: One iPhone killer dies, another is born

It’s hard to believe it’s been a year since the Essential phone was first teased, heralding an avalanche of unbridled enthusiam as pundits pointedly predicted its iPhone-killing ability.

The Verge called it an “incredibly audacious and ambitious project” even before it even launched. And, to be fair, it launched almost two months late so The Verge was right because “over-ambitious” is a kind of “ambitious.”

Anyway, how’d that all turn out? Surely everyone has tossed their iPhones into the lake and is using the Essential phone now with its amazing “thing” it was going to have that no iPhone had whatever that turned out to be.

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