Just do it: Speeding up the iPhone treadmill
Good news, Apple! Your problems are all about to be solved.
Writing for The Motley Fool, Ashraf Eassa thinks he’s figured it out.
It’s not “Charge a dollar for iPhones” but it’s still pretty dumb.
Why does Apple need to boost iPhone sales? Because in some quarters they sell more iPhones and in others they sell fewer iPhones. It is a weird phenomenon for which there is no name.