Jony Ive on Apple Watch Series 4: ‘Every bone in my body tells me this is very significant’

Following the introduction of the Apple Watch Series 4 yesterday at Steve Jobs Theater, Apple’s Chief Design Officer Jony Ive offered his thoughts on the future of wearable technology and what drives himself and the entire design team to continue pushing the Apple Watch ahead. Ive seldom comments publicly on Apple’s design decisions, but has established a particular fondness for the Apple Watch several times before.


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