It’s time for Apple to take a new approach to product releases

We’ll fix it in post.

It’s a longstanding joke in the podcast community—when somebody flubs a line or misspeaks during recording, we just kick the can down the road and repair it in editing. (For shows that actually do editing, anyway.)

But lately it’s started to seem like a more common occurrence across the tech industry, and even Apple’s jumped aboard the train. We’ve seen a number of places where Apple announced a particular feature shipping in a product—whether it be a new hardware device or a major software update—only to eventually release the product without said feature, promising it in a subsequent software update. The most recent example is the HomePod, which will lack support for multi-room audio, stereo pairing, and AirPlay 2 when it ships next month. But before that, we had iOS 11’s promised Messages in iCloud, Apple Pay Cash (which did ship in a later point release), and, again, AirPlay 2.

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