iPhone X sales may not have spurred a ‘super cycle’ of upgrades after all

iPhone X Sales

In the weeks and months leading up to the iPhone X unveiling, many analysts were convinced that Apple's next-gen smartphone would spark a 'super cycle' of upgrades capable of propelling Apple shares to newfound heights. With the iPhone form factor essentially remaining unchanged from 2014's iPhone 6 all the way through last year's iPhone 7, the notion that the iPhone X would spur a massive wave of upgrades similar to what Apple enjoyed with the iPhone 6 made a whole lot of sense.

Today, we're about two months removed from the iPhone X launch and it appears that notions of an iPhone X super cycle may have been overblown. Of course, we won't know for sure until Apple's earnings report comes out later this month, but analysts in recent weeks have been claiming that avalanche of iPhone X upgrades many were expecting hasn't exactly come to pass.

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iPhone X sales may not have spurred a ‘super cycle’ of upgrades after all originally appeared on BGR.com on Tue, 2 Jan 2018 at 17:15:07 EDT. Please see our terms for use of feeds.

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