iPhone X Early Adoption Rate Passes iPhone 8 and iPhone 7 Plus

The iPhone X already accounts for over 2% of the active iPhone installed base in eight countries, just three weeks in. Data from IHS Markit indicates the leading adoption countries include Singapore, Denmark, Switzerland, and Japan.

iPhone X Early Adoption Rate Passes iPhone 8 and iPhone 7 Plus


In the US, iPhone X adoption after three weeks matched the adoption of iPhone 8 Plus and beat early adoption levels for both the iPhone 8 and 7 Plus. Only the iPhone 7 model had greater initial success. In Japan, initial iPhone X adoption was as good as or better than any recent iPhone launch, and matched the level of the iPhone 7.

The all-screen device is enjoying high levels of adoption in countries where “Plus” models of the iPhone have enjoyed success.

… Consumers in those markets have a greater interest in larger displays and high-quality dual cameras, as well as the willingness to pay the higher price a Plus model or iPhone X costs over regular-size iPhones.

iPhone X adoption levels during the first three weeks in the United States reportedly match the early adoption levels of the iPhone 8 Plus, and beats the early adoption numbers for both the iPhone 8 and iPhone 7 Plus, Only the iPhone 7 enjoyed higher adoption rates.

IHS Markit expects Apple to see its best ever sales year for iPhone. IHS Markit believes each of the next four quarters will see on-year increases in iPhone shipments.

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