Analysts are expecting the price people will pay for an iPhone to rise significantly heading into next year. Apple analyst Katy Huberty from Morgan Stanley released a report (via BusinessInsider) predicting iPhone ASP to rise to $753 in 2018, up from $695 in the holiday quarter just gone.
Much of this increase is attributed to demand for the upcoming flagship iPhone model with an all-new design, OLED display and (almost) bezel-less front face. This ‘iPhone 8’ is rumored to cost significantly more than Apple’s current lineup. Huberty also notes that more people are buying the iPhone 7 Plus than ever before, which starts at $769 and is priced at a $120 premium relative to the 4.7-inch iPhones.