Apple on Tuesday revealed the new iPad Pro, and after the presentation, I got to see the new device up close. Without the Apple logo on the back, the new iPad Pro might be mistaken for a really good iPad competitor. Maybe a Chrome tablet or a Galaxy Tab S. But definitely not an iPad and possibly not even an Apple product.
Even when I picked it up, it still didn’t seem quite as familiar as the iPad. Yes, it’s built well and is as startlingly light and comfortable to hold as the iPad has always been, but there’s a whole new design language here that has more in line with the first iPad than the most recent models. That’s not a criticism. It’s just... different. Based on the Apple logo, however, it’s still a portrait-first device.