When it comes to the tablet market, there’s the iPad and there’s everybody else. Apple dominates the market, especially in the premium price range. To hold on to its position, Apple has been kept things fresh with new models like the 12.9-inch iPad Pro and new technologies like Apple Pencil and ProMotion.
But the fundamental design of the iPad hasn’t changed much in years. That could all change in 2018, as Apple gives use the first holistic new iPad design in a very long time.