Bloomberg BusinessWeek today ran an extensive profile of Jimmy Iovine, 64, who runs Apple Music. In it, he reveals some of Apple’s plans for the service, including new video-centric features coming to Apple Music as part of iOS 11. Iovine says Apple could release up to ten original series on Apple Music this year. Essentially, it boils down to turning Apple’s music-streaming service into a one-stop shop for pop culture.
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