The App Store might be the most important app on iOS. Where would we be without third-party apps? The app store—and those apps—are the beating heart of the entire ecosystem.
You’d expect Apple to treat such a vital part of its ecosystem with care, and it has. Updates to the App Store have been incremental. New features get added, and the look and feel changes with the operating system design trend of the era.
But with iOS 11, things really change. The App Store has been redesigned from top to bottom, and in large part the changes are smart. Important items have been highlighted, less important ones de-emphasized. Games and apps have been separated into separate tabs, which seems like a smart decision. It gives both types of apps room to breathe.