Apple recently apologized for throttling older iPhones so they wouldn’t unexpectedly shut down but if you read between the lines their agenda couldn’t be more clear.

Writing for Computerworld, Evan Schuman says “Apple makes its intent on the battery fiasco clear. And not in the way it wanted.” (Tip o’ the antlers to Jason.)

First rule of Apple punditry: establish your street cred up front.

As a longtime fan of Apple products and the company's mastery of marketing strategy…

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