Still, nothing at this time is confirmed. The talks are in "very early stages," according to a source who spoke to Reuters, and even market watchers looking at the deal believe that the $1 billion estimation will be "substantially lower" if any agreement is made. When asked for a comment by Reuters, Eros Group didn't respond, and Apple said it does not comment on speculation, which is its usual response for such stories.
The back catalogue of Eros Group's media library includes 3,000 films, many of which are major movies from Bollywood and are believed to help any streaming partner boost its presence in India. Eros Group reportedly began looking for a company to sell its library to about six months ago, including previous attempts to work out deals with Sony, Star, Viacom, and Zee.
Apple has recently gained a stronger foothold in India through the beginning of production on the first-ever iPhone devices assembled in the country, related to an iPhone SE plant in Bangalore. Aimed at consumers looking for cheaper devices, Apple's made in India iPhone SE smartphones began appearing at retailers in June, although at the time there had yet to be any price cut. If the company wins the deal with Eros Group -- potentially making iOS devices the exclusive home of Eros Group's film and music content -- it could be a way for Apple to convince more Indian customers to purchase iPhones.
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