In run-up to HomePod launch, 37% of US households set to own smart speaker this year

While some may be expecting Apple’s HomePod to have a tough time competing with existing smart speakers, a new survey suggests that the total market for these devices is huge.

Purchase intention suggests that penetration of smart speakers will hit 37% of the US population by the end of the year, and will be in a third or more of homes in four other large markets …

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