Apple is improving Maps in a big way. More precise and accurate data, better design and readability, faster data updates…it’s a huge project that should make Maps ten times better than it is today, and it will start rolling out this fall.
But the new maps are just the tip of the iceberg. Reading the tea leaves and projecting just a little bit into the future, it’s easy to imagine a mapping and location experience that makes today’s mobile mapping look like MapQuest circa 2002.
When we look at recent advancements in mapping data, GNSS (Global Navigation Satellite System) technology, and Augmented Reality, a picture starts to form of mobile navigation unlike anything we have today.