Ikea’s stuff is tough to assemble, so it bought a startup to do it for you
Ikea, the Swedish furniture retail giant, has bought TaskRabbit, a San Francisco startup that lets people hire workers to do short-term odd jobs—like setting up Ikea furniture, fixing a leaky faucet, or setting up for a party.
Terms of the deal were not disclosed, but Recode, which first reported the acquisition, noted that "previous acquisitions by Ikea have ranged in price from $20 million to $90 million."
"As urbanization and digital transformation continue to challenge retail concepts, we need to develop the business faster and in a more flexible way," Ikea CEO Jesper Brodin said in a statement. "An acquisition of TaskRabbit would be an exciting leap in this transformation and allows us to move forward with an even greater focus on innovation and development to meet changing customer needs."