Listening to someone boast about their accomplishments can be a seriously draining experience. But while nobody likes a bragger, a brand new study suggests that humblebragging is even more universally despised than feigning modesty about your own achievements.

A humblebrag is when someone reveals some kind of positive news about themselves but delivers it under a veil of artificial modesty, and it's become an increasingly common way for people to talk themselves up on social media without appearing self-centered. Well, if this new study out of Harvard and UNC-Chapel Hill is any indication, people can see right through it, and they think you're even more of a jerk than if you had just boasted openly.

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Humblebragging makes you even more of a jerk than regular bragging, according to science originally appeared on on Fri, 12 Jan 2018 at 17:09:37 EDT. Please see our terms for use of feeds.