Twice a day, my afternoon and evening are punctuated by an eagerly awaited push notification inviting me to join a growing crowd of fans all over the world playing HQ Trivia, a modern take on the classic TV game show. The brief, fifteen minute games usually end for me with a “savage question” that eliminates my chance of winning a growing cash prize, but leaves me excited to try again tomorrow. The thrill of the game is no accident; it’s all part of the app’s clever design.

9to5Mac asked Rus Yusupov, co-founder of HQ Trivia and the former social network Vine, just what makes the new game so captivating.

more…