How Netflix uses analytics to help develop hit TV shows

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More so than any other media entity today, Netflix is downright obsessed with original programming. Hardly a secret, the streaming giant has been rather forthright about its plans to make half of its streaming catalog consist of Netflix originals in just a few years time.

"We’ve been on a multiyear transition and evolution toward more of our own content," Netflix CFO David Wells said back in 2016. At the time, Wells divulged that approximately one-third of Netflix's library was comprised of original content, a figure which has likely risen considerably since then. Indeed, Netflix's laser-like focus on developing and acquiring exclusive content is why the company plans on spending upwards of $8 billion on content in 2018 alone.

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How Netflix uses analytics to help develop hit TV shows originally appeared on on Thu, 17 May 2018 at 19:26:46 EDT. Please see our terms for use of feeds.

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