Here’s how Nintendo will get people to use its smartphone apps
Nintendo is planning a new rewards program to go along with its first smartphone game next month.
Dubbed “My Nintendo,” the program will reward players both for playing games and for making purchases. Those rewards will then carry across smartphones, tablets, and Nintendo game consoles.
Nintendo plans to split rewards into two types of points. “Platinum Points” will be awarded for playing the company’s mobile apps, logging into the Nintendo eShop, or meeting certain other conditions. Players can then redeem these points for downloadable content. “Gold Points” will work more like a traditional rewards program, letting players earn money-saving coupons by purchasing Wii U and Nintendo 3DS games.