This week at the WSJD Live event in Southern California, HBO CEO Richard Plepler took the stage to criticize broadband providers like Comcast, Charter, Time Warner Cable, and AT&T (which owns DirecTV) for not jumping at the chance to bundle HBO Now with their Internet services.

The network launched HBO Now, a standalone streaming service that costs $15 per month, earlier this year. Initially, you could only get the service on Apple TV or through Cablevision Optimum Internet service. Over the next few months, HBO Now service expanded to Android and Amazon Fire devices, and Verizon offered its broadband customers the option to get HBO Now as well.

But Comcast and other heavy-hitters in the pay-TV and broadband world have resisted HBO Now’s breakout business model.

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