Google’s new products look great, but they’re still no threat to Apple

Google just announced its suite of new hardware for 2018, including the new Pixel 3 and Pixel 3 XL phones, Pixel Slate tablet, and Home Hub smart display. They look like great products for those who are committed to the Google ecosystem.

But there’s nothing about them that should cause Apple to start sweating yet. As impressed as we may be by some of what Google showcased on Tuesday, nothing about these products leads us to believe that they’re going to cause a significant shift of users away from Apple’s. iPhones, iPads, and HomePods aren’t going to suffer any significant sales losses from Google’s latest.

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