(credit: Sam Machkovech)

Google is trying to force Amazon’s hand in the latest update to the two companies’ feud. Google began notifying Amazon Fire TV customers that they will not be able to access YouTube on the device starting January 1, 2018.

According to a Variety report, Google calls out Amazon's unwillingness to strike a business deal with the company as well as the number of products Amazon refuses to sell in its online retail store.

In the report, a Google spokesperson says the following:

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