Google rebrands all its payment solutions as “Google Pay”


Google just announced it is merging all of its various payment programs into a single brand called "Google Pay."

Google Pay will be a one-stop shop for all your Google Payment needs: NFC smartphone payments, P2P transfers, and Web payments. Google's payment solution site has already clicked over to the new branding, and we'd guess a rebrand of the Android Pay app won't be far behind. The branding should start popping up on store credit card machines, too.

By our count this is Google's fifth payment brand. Google Checkout was Google's PayPal competitor, giving Web vendors a payment processing solution and customers an easy way to bring over their credit card and address data. Google Wallet was the first NFC payment system for smartphones, and later it was rebranded to Android Pay with the Wallet sticking around as a P2P payment system. Android Pay is currently Google's primary payment brand, but it's a bit awkward given it is branded as a platform-specific thing. It doesn't make sense to use Android Pay on a Chrome OS device, for instance. There's also "Google Tez," a payment brand in India, which lets users pay bills from companies directly from a bank account in addition to P2P and other payment modes.

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