The Macalope reads a lot of over-the-top Apple commentary, but when your iPhone complaint lumps it in with potable water is probably when an editor should step in and ask “You sure you want to go with this?”

Writing for AdvertisingAge, Shelly Palmer is not getting off the iPhone upgrade hamster wheel, but he wants you to know he’s very mad at it.

“iPhone X: Imitation Is Not Innovation.” (Tip o’ the antlers to Wira Adiyaksa.)

My monthly “new iPhone every year” payment just joined my cable bill, my water bill, and my electric bill as grudge expenses.

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