Four years since Candy Crush, King is still making the same game

You know what a King game looks like by now. Despite the broad array of fantastical names and exotic themes, each one is, at its core, a match-three game in which blocks are switched to create lines of uniform colours. It's not a new concept and King certainly didn't invent it, but the young Swedish company has undoubtedly acquired more success from the formula than anyone else on mobile devices.

Through the first quarter of 2016, King has had three titles in the top 15 grossing games on the Apple App Store and Google Play in the US. Candy Crush Saga is arguably the most famous and most played mobile game ever released, and that orange and yellow logo is synonymous with gaming on the go. It's this success that resulted in the studio recently being acquired by Activision-Blizzard for a rather princely sum, despite concerns that it's nothing more than a flash-in-the-pan, one trick pony. Its IPO back in 2014 was a disaster, after all.

Indeed, the company has struggled to bestow the enormous success of Candy Crush upon its other products. With so many people still swiping digital blocks of sugar to pass the time, and with King's line-up being so mechanically uniform, why would players deviate towards another IP? The likes of Pet Rescue Saga, Diamond Digger Saga, and Alpha Betty Saga have been but mere farts in the wind compared to the freemium, money-ranking behemoth that is Candy Crush.

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