In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps.
Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can be read in full without ever leaving the Facebook app to go to a mobile browser, they load a lot faster and create a more seamless reading experience.
“Starting today, people will see a lightning bolt on the top right corner of some stories shared in News Feed,” Facebook Product Manager Michael Reckhow wrote on the company’s official blog. “The lightning bolt indicates it’s an Instant Article. When you tap the story, it loads ten times faster than a standard mobile web article.”