Facebook wants to replace the standard web browser as the place people go to read news and watch video. The company is now opening its new Instant Article feature to all of its iPhone users, which allows media outlets to offer articles and clips directly from within the Facebook app.
Rather than loading an article using a web browser, which takes over 8 seconds on average, Instant Articles load using the same fast tools we use to load photos and videos in the Facebook app allowing articles to load as much as 10 times faster than standard mobile web articles. Beyond just speed, Instant Articles allow publishers to provide the same high quality, fluid experience and interactivity that people expect from a mobile app.
Facebook is currently working with a limited number of media outlets to support Instant Articles, including The New York Times, BBC News, The Washington Post, The Huffington Post and others, with more to be added in the coming weeks and months.
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