Facebook blocks insurancy company’s plan to base premiums on your posts

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Facebook has ruled out the launch of a new car insurance policy from the UK company Admiral Insurance that would have analysed a customer's posts on the social network to help set premiums.

Admiral has not responded to Ars' request for comment, but The Guardian says of the original plans: "Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for personality traits that are linked to safe driving. For example, individuals who are identified as conscientious and well-organised will score well."

The voluntary scheme would have offered discounts of up to £350 a year.

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