As an “old,” there are many millennial and #teen trends that go impossibly far above my head. One that I do get, though, is the swift integration of emoji into our collective rapport. I completely understand them, why we use them, and why they’re valuable. They can even enable communication between individuals who don’t speak the same language. I don’t need to tell you I’m sick; I can just text you a round, bright yellow face wearing a mask. I celebrate the downfall of English, and basically any other written language that doesn’t rely entirely on twee glyphs. (Brands feel the same way.)

But as we expand our emoji vocabulary — which Apple just did with iOS 9.1 this week, introducing many dozens of new symbols — we’re running into a…

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