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Midweek deals are in effect now with cash discounts on 2017 Macs and 4th generation Apple TVs. Pick up a 27" iMac 5K for $1,599 ($200 off) or an upgraded 13" MacBook Pro with Touch Bar for $1,899 ($100 off). Apple's latest 13" MacBook Air is also $100 off and 64GB Apple TVs are $169.95 -- all with no tax collected outside NY and NJ.