2017 was the year that live TV streaming services came out of the nerd corner and truly became mainstream. AT&T's DirecTV Now, Hulu's Live TV, and YouTube TV all launched or grew exponentially in the last 12 months, and according to a new report from CNBC, the subscriber numbers have stopped being a rounding error and have started to mean something.
But at the same time, there's no indication that all those subscribers are actually making companies money. Nationwide competition for subscribers, transparent pricing on bundles, and the fierce deals being offered to subscribers in order to get them to sign up mean that margins are being squeezed. Sources familiar with industry pricing have told BGR that most providers are breaking even or suffering a small loss, and Christmas promotions put some streaming services "completely underwater."
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Cord-cutter streaming services are off to a flying start, but how long can they last? originally appeared on BGR.com on Mon, 22 Jan 2018 at 23:32:38 EDT. Please see our terms for use of feeds.