CGI gives us the first glimpse inside Porsche’s electric Mission E

Porsche has just greenlit the Mission E electric vehicle for production in the next few years. Video by Mackevision.

Have you ever watched a car commercial that features exploding cutaway views of cars in motion or impossible location shots, then wondered where the CGI cars they used came from?

As it happens, many of them are the same models used in online car configurators—those 3D renders of vehicles that let you play around with different paint or trim options. Since car companies are better at building physical cars than 3D models of cars, they have long partnered with CGI firms like Mackevision (which also does effects work for Game of Thrones) to build these digital models.

It's a job that Mackevision's CEO Armin Pohl described to Ars as "a blend between magic and logic" when we spoke recently. One of the company's most recent efforts was work with Porsche on the Mission E, which Mackevision has shared with us here.

Read 6 remaining paragraphs | Comments

You may also like...