By the end of the year, Apple thinks 60% of US stores will accept Apple Pay

Apple Pay usage

Apple's vice president of internet services Jennifer Bailey talks in lofty terms whenever she describes the company's ambitions for its Apple Pay payment system -- a service the company sees as giving it a toehold into eventually replacing your physical wallet altogether.

The company has been plugging away at trying to ramp up adoption of Apple Pay since introducing it in 2014, and to that end Bailey had this to share at the recent Fortune magazine Brainstorm Reinvent 2018 conference. By the end of this year, Apple figures some 60 percent of US retail locations will be set up to accept Apple Pay. Which shows how serious Apple is not only about getting more people on board with the payment system -- going wide, but also deep, incrementally rolling out more features so that the service becomes a digital replacement for credit cards but also a whole lot more.

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By the end of the year, Apple thinks 60% of US stores will accept Apple Pay originally appeared on BGR.com on Fri, 5 Oct 2018 at 22:02:18 EDT. Please see our terms for use of feeds.

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