Growth in the consumer market for Internet of Things gadgets is accelerating at an impressive speed, and forecasters predict 25 billion devices will be online by 2020. Thus, users can choose from a wide array of products available on the market.

On Amazon.com, for instance, around 400 search results relate to smart thermostats. But which product is best? After filtering the huge list by price and reviews, you are left with a handful of good options. Maybe some are more visually appealing than others, so, you select those that fit the aesthetics of your home. But where does security fit in? Is it among your top three selection criteria?

Unfortunately, most users prefer convenience over security. This known tradeoff is also partially due to the lack of standardization. There is no “security star” rating for consumer IoT devices. Needless to say, most consumers don’t have the tools and skills needed to differentiate products based on their security posture.

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