Best Buy to Begin In-Store Sales of New Apple TV Tomorrow

Best Buy will begin selling the new fourth-generation Apple TV in its retail stores beginning tomorrow. The retailer is also allowing customers who pre-ordered for in-store pickup to pick up their set-top boxes starting tomorrow morning as the stores open up for the day.

While Best Buy began accepting pre-orders for the new Apple TV on Monday, it originally listed November 4 as the date when customers would be able pick them up in stores. Several MacRumors readers who pre-ordered began receiving notices tonight letting them know their purchases would be ready for pickup tomorrow, nearly a week early.


Apple retail stores around the world will also be offering the Apple TV, and in countries where October 30 has already rolled around, stores are already selling the new set-top boxes. Stores in the United States will be revamped overnight to feature advertising for the new Apple TV to prepare for its in-store launch.

Apple will also be selling accessories like the Apple TV Remote Loop and the SteelSeries Nimbus controller, and it also plans to begin selling the new Beats Pill+ speakers in its retail stores beginning tomorrow.

The new Apple TV, which includes features like a full App Store, universal search, Siri integration, and a touch-based remote control, is available in two configurations: 32GB and 64GB. The 32GB model is available for $149 and the 64GB model is available for $199.

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Tag: Best Buy
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