AT&T buying company that delivers targeted ads based on your Web browsing
AT&T is buying an advertising company that delivers personalized ads based on Internet users' Web browsing habits.
AT&T today announced "a definitive agreement to acquire AppNexus," saying that "AT&T is investing to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising."
AT&T's just-completed purchase of Time Warner Inc. will help it gather more information about people's video watching habits, both online and on cable and satellite TV services. AT&T could combine this data with AppNexus in order to deliver more personalized ads based on its customers' TV watching and Web browsing histories.