At least Apple won’t force us to budget for yet another subscription video plan

Apple original content

At this point, details about Apple's still-to-come original video content offering remain few and far between, but we at least learned this week the company appears to be leaning toward... just giving the stuff away for free. (To Apple device owners, of course.) As of last month, the $1 billion Apple has spent so far on building out a stable of programming has resulted in about 24 shows in some stage of production and development, all of which are reportedly steering clear of excessive blood, gore, sex and violence. The thing is, though, in a world that's getting increasingly flooded with new streaming video subscription packages from content companies racing to decouple themselves from legacy distribution channels, it's actually worth taking a moment to appreciate Apple's move here.

At some point, all of our personal budgets are going to be tapped out when it comes to the number of subscriptions we'll accept paying for. Apple, which is venturing for the first time into an area way outside its set of core competencies, wisely decided to not force you to make that calculation when it comes to whatever its experiment in this area eventually produces.

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At least Apple won’t force us to budget for yet another subscription video plan originally appeared on on Thu, 11 Oct 2018 at 18:33:00 EDT. Please see our terms for use of feeds.

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