Apple’s US smartphone market share dropped 8 points in run-up to iPhone X launch – Kantar

Market intelligence company Kantar said that iOS market share in the U.S. fell from 40.6% in the three months ending in October 2016 to 32.9% in the same quarter this year. Apple saw similar significant drops in other key markets, says the firm, as customers waited for the iPhone X to go on sale.

Kantar says that the drop was inevitable, but still puts pressure on Apple …

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