Apple is said to be spending as much as $1 billion over the course of 2018 on original TV programming. That’s a lot of TV! It’s not the $8 billion Netflix is going to spend, but it’s still a huge commitment.
What can you get for a billion dollars? Well, some simple math gives us 200 episodes at $5 million a piece (a reasonable per-episode price for high-end TV). But we’re not likely to actually see 10-20 shows with 10-20 episodes each, all costing around that much. For starters, that billion dollars has to cover a lot more than per-episode production costs.