Phil Schiller Lance Ulanoff campus walk

Phil Schiller, 55, is a man of many superlatives, not least of which is the famous ‘can’t innovate anymore, my ass’ message to Apple haters during the unveiling of the radically revamped Mac Pro workstation.

And as a guy who oversees Apple’s marketing initiatives across the globe and acts as the steward of the company’s relationship with developers, it’s his nature and his job to promote collaboration between engineers, designers and executives.

In a rare and interesting interview with Mashable editor-at-large Lance Ulanoff (Mashable? This is the new Apple, get used to it), Schiller talks in detail about internal collaboration that makes radical products like the new 12-inch MacBook possible.

He and John Terns, who is Vice President of Mac and iPad engineering, also touch on a bunch of topics that are dear to the hearts of Apple’s many fans, including an upcoming flying saucer-shaped campus, hybrid computing devices, Apple’s design processes and much more…. Read the rest of this post here


Apple’s marketing honcho discusses pursuit of perfection, intense team collaboration and more” is an article by iDownloadBlog.com.
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