Apple’s HomePod isn’t coming close to competing with the Amazon Echo

HomePod Sales

Despite overwhelmingly positive reviews, the reality is that Apple's HomePod hasn't gained much traction in the marketplace. Amid reports that HomePod sales have been disappointing and that inventory has been piling up at some Apple retail stores, a new research report from Strategy Analytics seems to confirm what we've known for some time now -- the HomePod isn't flying off the shelves.

Apple of course doesn't disclose specific HomePod sales figures, but Strategy Analytics claims that Apple during the first quarter of 2018 sold 600,000 units, earning it a market share of about 6%. In stark contrast, Amazon during the same quarter sold an estimated 4 million Echo speakers, giving it an impressive marketshare of 43.6%. Following not too closely behind, Google during the March quarter sold an estimated 2.4 million Google Home speakers, good enough for a 26.5% share of the smart speaker market.

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Apple’s HomePod isn’t coming close to competing with the Amazon Echo originally appeared on on Thu, 17 May 2018 at 18:22:37 EDT. Please see our terms for use of feeds.

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