The old saw says that no news is good news, but that doesn’t always hold up. In the case of Mac desktops, it seems that no news is sometimes just…no news. On the other hand, if you judged it only by the criterion of media attention, this past week may have been the biggest for Mac desktops in several months.
There are plenty of questions about where the future of Apple’s desktop line lies after the last year, which for the first time in recent memory featured no updates to the company’s longest running product line.
As we approach the Mac’s third-of-a-century mark, the world looks a lot different from the way it did when Steve Jobs introduced the computer. But that doesn’t mean that the death of the Mac—or, at least, the imminent death of the Mac—is a foregone conclusion. Even in a world of iPhones, iPads, MacBooks, and Apple Watches, there are still plenty of reasons that desktops continue to appeal. But in order to put desktops back in the spotlight, it might require Apple to push back against some of its instincts.