Apple’s 10 biggest wins, fails, and WTF moments of 2015
As Apple makes more and more money by selling more and more iPhones, it seems like the company barely has to try to remain at the top of the heap. And yet 2015 was one of Cupertino’s biggest years ever in terms of innovation, with product refreshes almost across the board (sorry, Mac Pro), a new device category (hey, Apple Watch), and a streaming service to rival Spotify.
But the shiny patina of new devices didn’t distract anyone when Apple missed the mark this year, as it sometimes does. From the weird staggered rollouts of the Apple Watch in spring and Apple Pencil in fall to Apple Music’s iCloud disaster, Apple wasn’t without its missteps in 2015.