When it comes to gadgets, Apple and Amazon tend to have very different audiences. Consider tablets, for example: Amazon’s entry-level Fire tablet is priced at a stunning $50, while Apple’s cheapest active iPad (2013’s iPad Mini 2) sells for $269. There’s a noticeable gap in quality between the two in many regards, but Amazon’s focus on cheap, usable tech contrasts sharply against Apple’s higher-end polish and performance.
The difference is less obvious when it comes to set-top boxes, however. Last fall’s overhauled Apple TV was a big leap for the device, adding apps and games along with the touchpad remote, but Amazon had already mined that territory with the first Fire TV. Right after the Apple TV was released, Amazon refreshed the Fire TV with added processing power, 4K resolution support, and other enhancements. And the price difference isn’t quite so dramatic.