Apple’s tactic of making advance review models available to selected publications, and setting an embargo on publication, means it’s able to control the flow of reviews so that they all get maximum attention.

On Tuesday, it was the iPhone 8 (including our review). Yesterday, the Apple Watch Series 3 (our review). And today it’s the turn of the Apple TV 4K.

The bottom-line of most reviews is that it’s an expensive device compared to alternatives like Chromecast, Fire TV and Roku, and only makes sense if two things are true …

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