Apple tops Interbrand Best Global Brands list for 6th year, for three reasons

Apple has taken the top slot in the Interbrand Best Global Brands list for the sixth consecutive year. It came out ahead of Google at #2 and Amazon at #3. The rest of the top 10 was rounded out with Microsoft, Coca-Cola, Samsung, Toyota, Mercedes, Facebook and McDonalds.

Interbrand calculated that the value of Apple as a brand had grown 16% since last year, saying that three factors explained its #1 ranking …

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