Apple to Celebrate Chinese New Year by Giving Away a Pair of Beats Solo3 Wireless Headphones in Select Chinese Markets
Apple will celebrate the upcoming Chinese New Year by giving away a free pair of Beats Solo3 wireless headphones with the purchases of select Macs and iPhones in China, Hong Kong, Taiwan, and Singapore.
Similar to last year’s promotion, Apple’s 2017 Chinese New Year sale involves a special edition version of headphones from its subsidiary Beats, in this case the Product (RED) variation. The color red symbolizes good luck and prosperity in many Asian cultures, and is often seen around the new year.
Apple’s Chinese website notes that when a customer purchases any iMac, MacBook, MacBook Pro (excluding late-2016 models with Touch Bar), MacBook Air, Mac Pro, iPhone 6s, iPhone 6s Plus, iPhone 7 or iPhone 7 Plus, they will receive an instant credit for a pair of Solo3 headphones. The offer is valid at Apple Retail Stores or online, beginning at 8AM on January 6. Apple has offered similar deals in the past to draw in customers during the Chinese New Year celebration.
The Cupertino firm is also showcasing a variety of red-themed accessories on its website, including iPhone cases, audio products, toys, and more. In addition, Apple is promoting Chinese New Year related digital items, including Chinese Greetings and Chinese New Year iMessage sticker packs.