Apple slapped with fine in Australia for misleading customers

Apple Australia Fine

Apple is often thought of as the most pro-consumer company in the consumer electronics industry — and for the most part, it's true. Apple is a for-profit company and like any other, its primary goal is to make money. If you think Apple cares about you more than it cares about your money, you're crazy. But even with that having been said, Apple often isn't always quite as "heartless" as its rivals. More so than other companies in the consumer electronics industry, Apple puts an emphasis on things like consumer privacy and, at times, transparency.

Of course that doesn't stop the company from putting profit ahead of consumer needs at times. For example, iPhones don't support microSD cards so customers are forced to buy higher-margin models with more storage. It also doesn't stop Apple from making missteps that inadvertently end up harming consumers. The best-known example of that was Apple's policy of secretly throttling older iPhone models. Another example is Apple's policy surrounding the "Error 53" bug that surfaced a couple of years ago, and now the time has come for Apple to pay the piper for its missteps. Sort of.

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Apple slapped with fine in Australia for misleading customers originally appeared on BGR.com on Tue, 19 Jun 2018 at 06:50:25 EDT. Please see our terms for use of feeds.

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